Yalla Group Limited (“Yalla” or the “Company”) (NYSE: YALA), the MENA region’s largest social networking and gaming platform, announced a 4.4% year-on-year increase in revenues, totaling AED 326.5 million (USD 88.9 million) for the third quarter of 2024. The company’s net income reached AED 144.0 million (USD 39.2 million), reflecting an 11.2% increase over the same period in 2023, with a net profit margin of 44.1%.
Growth in User Base and Paid Services Engagement
The third quarter of 2024 saw average monthly active users (MAUs) rise by 14.5%, totaling 40.2 million, while paying users increased by 12.0% to 12.6 million. This user growth underscores the success of Yalla’s strategies in expanding its user base and enhancing the value of its paid services.
Nine-Month Revenue Exceeds AED 913 Million
Over the first nine months of 2024, Yalla Group’s revenue rose by 4.5% to AED 913.8 million (USD 248.8 million), compared to AED 873.9 million (USD 237.9 million) in the same period of 2023. This sustained growth highlights Yalla’s ability to maintain steady revenue generation while focusing on disciplined expense management.
Emphasis on Localization and Digital Transformation
Founder, Chairman, and CEO Yang Tao commented on the impressive quarterly performance, attributing it to Yalla’s dedication to localizing its offerings and launching features and events tailored to MENA users’ cultural and entertainment needs. He noted that MENA’s digital transformation initiatives are unlocking significant growth opportunities, with Yalla well-positioned to capitalize on these trends.
Expansion of Social and Gaming Offerings
Yalla Group President Saifi Ismail emphasized the company’s commitment to delivering user-centric experiences, noting that record revenues from “Yalla Ludo” and “101 Okey Yalla” illustrate the group’s success in meeting MENA users’ preferences. Ismail highlighted the company’s ongoing commitment to quality user experiences as it continues expanding its product ecosystem to strengthen digital engagement in the region.
Yalla group
About Yalla Group Limited
Yalla Group Limited, the largest MENA-based social networking and gaming company, provides popular applications like “Yalla,” a group voice chat platform, and “Yalla Ludo,” which integrates traditional board games with voice chat and MENA-inspired features. Yalla’s offerings include “YallaChat,” designed for Arabic users, and “WeMuslim,” which aligns with local customs, plus a diverse portfolio of games. The group is also expanding into South America with “Yalla Parchis,” catering to regional gaming communities beyond MENA. Yalla’s approach to localization and user loyalty has solidified its position as a leader in digital community building and social gaming in MENA.
Yalla Group Limited, established in 2016 and headquartered in Dubai, United Arab Emirates, is a leading online social networking and gaming company in the Middle East and North Africa (MENA) region. The company operates two flagship mobile applications:
- Yalla: A voice-centric group chat platform that emulates traditional Majlis gatherings, allowing users to engage in real-time voice conversations.
- Yalla Ludo: A casual gaming application featuring online versions of popular board games in the MENA region, such as Ludo and Dominoes, integrated with in-game voice chat and localized Majlis functionality.
Building on the success of these platforms, Yalla has expanded its ecosystem to include:
- YallaChat: An instant messaging product tailored for Arabic users.
- WeMuslim: An application supporting Arabic users in observing their customs.
- Yalla Baloot and 101 Okey Yalla: Casual games developed to sustain vibrant local gaming communities in MENA.
Additionally, Yalla is exploring markets outside MENA with Yalla Parchis, a Ludo game designed for South American audiences.
Through its subsidiary, Yalla Game Limited, the company has expanded into mid-core and hard-core games, leveraging local expertise to deliver innovative gaming content.
Yalla’s applications are designed to provide seamless experiences that foster loyalty and engagement among users, emphasizing localized appeal to resonate deeply with the MENA audience.
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