Shane Foods, a leading food manufacturing company, aims to increase its export ratio to 40% of its total annual sales over the next two years.
This ambitious goal will be achieved by expanding into Arab, African, Eurasian, and Latin American markets.
The strategy reflects the company’s commitment to strengthening its international presence after four decades of success in the Egyptian market.
Participation in the Arab-African Investment Summit
Wassim Raouf, Head of Export at Shane Foods, revealed that the company is preparing to participate in the upcoming Arab-African Investment Summit, which will be held in Aswan this November.
Raouf emphasized that the summit represents a crucial opportunity to expand the company’s reach in both Arab and African markets.
The event will enable Shane Foods to connect with potential buyers and establish new strategic partnerships with a wide array of participants from various countries.
Raouf added that the summit will serve as a launchpad for enhancing the company’s presence in new markets, with particular focus on the growing demand for food products in the African and Arab regions.
Increasing Exports to 40% of Sales
Shane Foods has set a clear target of raising its export share to 40% of its total sales within the next two years.
Raouf emphasized that this export expansion is built on the company’s established success in the Egyptian market. For four decades, Shane Foods has been recognized for the quality and competitiveness of its bakery and confectionery products, positioning itself as a leader in the industry.
Expanding Production Capacity
Raouf pointed out that in recent years, Shan Foods has made significant investments in upgrading its industrial infrastructure to increase production capacity.
This expansion included modernizing production lines, improving manufacturing technology, and acquiring international certifications that allow the company to access new global markets.
This enhancement in production capabilities is part of Shane Foods’ strategy to meet the growing demand from international markets while ensuring the highest global standards of product quality.
In-Depth Market Studies
The company has conducted comprehensive studies of its target export markets to identify the most promising business opportunities, according to Raouf.
These studies have helped guide Shane Foods’ marketing strategies toward markets that exhibit high demand for premium quality food products at competitive prices.
Raouf also highlighted that Arab and African markets will be the company’s top priorities in the coming years as it seeks to expand its footprint in these regions.
Current and Target Markets
Currently, Shane Foods’ products are available in several countries, including Yemen, Saudi Arabia, Jordan, Morocco, and Indonesia.
The company is working to strengthen its market share in these regions by consistently delivering high-quality products at competitive prices.
Raouf attributed the company’s success in these markets to its commitment to product excellence and competitive pricing, which have enabled it to effectively compete with both local and international brands.
New Opportunities in Global Markets
Shane Foods sees promising opportunities for expansion in new markets, including the Eurasian region and Latin America, in addition to further penetrating African markets.
The company is determined to capitalize on these opportunities by offering high-quality products at competitive prices, which will help broaden its customer base and achieve significant market penetration.
Conclusion
In conclusion, Raouf reiterated that Shane Foods continues to enhance its export readiness by expanding its production capabilities and conducting in-depth market studies.
The company’s primary goal for the next two years is to raise the share of exports to 40% of total sales, with a strong focus on expanding into Arab and African markets, while also targeting new regions such as Latin America and the Eurasian bloc.
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