Q Real Estate Development has announced the launch of its latest project, “Q Hills,” in the Greater West Cairo area. The announcement was made during a press conference held at a Cairo hotel, attended by company representatives, success partners, and members of the real estate press in Egypt.
Targeting a Broad Customer Base
Engineer Ahmed Thabet, Chairman of Q Real Estate Development, explained that the company aims to target a wide range of clients in Egypt and the region by offering a real estate product that caters to families, young people, and ambitious individuals looking for high-quality living. Thabet noted that this segment has faced challenges due to the significant price increases in recent years, which have split the real estate market into two: projects with high prices and promises of superior quality of life, and developers offering products that fail to meet customers’ expectations.
He emphasized that Q has come to offer solutions to these challenges by providing a real estate product that balances quality, smart design, and competitive pricing, creating a strong demand in the Egyptian market for a product that meets customer aspirations in a balanced manner.
Q Real Estate
Addressing a Market Gap
Thabet explained that the founders of Q Real Estate Development recognized a gap in the market that they could fill with their extensive experience. This gap represents the need for projects that offer luxury and quality at a reasonable cost. Therefore, Q was established to address this challenge, focusing on delivering a comprehensive real estate product that provides value for money.
Cost Control Strategies
Thabet highlighted Q’s strategies that have enabled the company to control project costs, pointing out that the company relies on several factors to achieve this:
- Acquiring land at competitive prices and payment plans: This is possible through the company’s strong relationships within the real estate market.
- Self-financing: The company relies on self-financing without resorting to bank loans, reducing financial burdens related to interest rates.
- Owning its construction arm: This allows Q to have full control over construction costs and timelines.
- Early start on construction: This helps mitigate the effects of inflation and market fluctuations on construction costs.
- Owning factories and import agencies: This strategy allows Q to control the cost of raw materials and equipment needed for the project.
Q Real Estate
Current and Future Projects
During the conference, the company showcased its prominent project, “Q North,” located in one of the most distinguished areas of the North Coast, specifically in Sidi Abdel Rahman at kilometer 136 on the Alexandria-Marsa Matrouh road, opposite Marassi Aqua Park. “Q North” spans 100 acres and is designed with horizontal layouts that aim to reduce building density, enhancing the sense of tranquility and relaxation.
Engineer Ahmed Thabet mentioned that the company has contracted with “Crystal Lagoons” to design and operate the water features inside the project, covering 18,000 square meters, with internal beaches extending 8,000 meters and ready for swimming. The project also includes 21 swimming pools and the largest commercial mall in the North Coast, spanning 34,650 square meters, with seven buildings that will attract international brands, restaurants, and cafes.
Details of the “Q Hills” Project in New Zayed City
Q Real Estate Development also unveiled the details of its “Q Hills” project in New Zayed City, which spans 24 acres and is located directly on the Dabaa Axis, just minutes from Sheikh Zayed City and Sphinx International Airport. The project aims to provide an integrated residential experience that combines luxury and comfort while maintaining privacy and harmony with nature and green spaces.
Dr. Mohamed Hafez, the project’s architectural consultant, stated that “Q Hills” is designed to create a successful community in this promising area, with a master plan that ensures privacy for all residents while integrating with nature and open green spaces. The project is divided into three main sectors: the residential sector with various unit sizes ranging from 80 to 150 square meters, the villa sector with different designs from independent villas (500 square meters) to twin houses (245 square meters) and townhouses (195 square meters), and the commercial and service sector, which offers retail stores, restaurants, cafes, a hypermarket, and administrative offices, as well as medical services.
Green Spaces and Luxury at “Q Hills”
The design of “Q Hills” ensures that the open green spaces are at the heart of the project, creating an attractive environment for its residents. The central area will include playgrounds, an open-air gym, a children’s park, and open spaces for relaxation and yoga. Additionally, the project features water elements, canals, and lakes, along with walking and jogging paths.
Commitment to Timelines
Engineer Ahmed Thabet announced that construction work at “Q Hills” had already begun before the units were offered for sale, ensuring that the company adheres to its project timeline. The company also announced flexible payment plans of up to 8 years, with full project completion expected within 3 years.
Future Expansion and Success Stories
Q Real Estate Development also revealed its future plans, announcing that it intends to launch additional projects in the North Coast and Alexandria. The company is also making significant progress in the execution of its “Q North” project in Sidi Abdel Rahman, which has achieved unprecedented sales success this season.
Background on Q Real Estate Development
Q Real Estate Development is a young, dynamic company built on the collective efforts and expertise of a team with decades of experience in real estate, construction, design, and property management. The company owns a land portfolio of 259 acres in the North Coast and New Zayed, with investments currently totaling 22 billion Egyptian pounds and plans for an additional 12 billion Egyptian pounds in the near future. Q holds a controlling interest in several sister companies, including “Jumeirah Egypt for Trading and Construction,” “Q Asset Management,” and “Q Hotel and Tourism Investment.”
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