Paymob, a leading enabler of financial services in the Middle East and North Africa (MENA), has announced that its extensive merchant network in Egypt can now accept payments via Apple Pay.
Paymob
This enables customers to use their Apple devices including iPhone, Apple Watch, iPad, and Mac for secure, contactless, and convenient payments in-store, online, and in-app. The integration comes as part of the recent launch of Apple Pay in Egypt, signaling a transformative step in the country’s digital payments ecosystem.
Seamless and Secure Payments with Apple Pay
Through this integration, Paymob allows merchants to offer customers an advanced payment experience that is both secure and private. For in-store purchases, customers can double-click the side button on their iPhone or Apple Watch and hold the device near a payment terminal for a contactless transaction. These transactions are secured using Face ID, Touch ID, or a device passcode, along with a unique dynamic security code for each purchase.
Additionally, customers can make faster and more convenient purchases in apps and on websites using Apple Pay. This eliminates the need to create accounts, enter card details repeatedly, or manually input billing and shipping information, simplifying the checkout process.
Benefits for Merchants
Accepting Apple Pay equips merchants with a tool to Reduce cart abandonment by offering a frictionless checkout experience, Increase sales by meeting customer expectations for digital convenience, Enhance customer satisfaction with faster, modern payment solutions.
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This initiative underscores Paymob’s commitment to supporting businesses of all sizes with access to innovative payment technologies that drive growth, improve operations, and elevate customer experiences.
Executive Insights
Mina Makar, VP of Product at Paymob, commented “This is a pivotal moment for Egypt’s payments landscape. With Apple Pay now available, merchants have access to a solution loved by consumers globally.
The widespread adoption of Apple Pay today demonstrates its transformative potential. At Paymob, we are committed to enabling businesses to tap into this market potential, driving their growth and success in the digital economy.”
About Paymob
As the first fintech company to receive the Central Bank of Egypt’s (CBE) Payments Facilitator license in 2018, Paymob leads the region in providing comprehensive payment solutions. It supports over 50 payment methods, enabling merchants to accept payments seamlessly across multiple channels and fostering their success in the evolving digital economy.
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