Namaa EXP for Mall Management has announced the launch of its groundbreaking brand, M STREET, introducing a transformative shopping and entertainment experience to Egypt and the Arab world. The debut project, M STREET Heliopolis, will bring together top local and international brands under a unified concept of premium retail indulgence.
Karim Ghoneim, CEO of Namaa EXP, stated that the company is overseeing the management and leasing of retail spaces within M STREET Heliopolis, the commercial hub of the Valore El-Thawraa project. With an investment of EGP 4 billion, the project is set to become a landmark shopping destination in the vibrant district of Heliopolis.
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The retail complex will feature 17,000 sqm of leasable space, complemented by expansive outdoor areas that stretch for 450 meters along El-Thawra Street—one of the busiest commercial streets in the area.
A New Destination for Top-Tier Brands
Ghoneim highlighted that M STREET is designed to create a dynamic environment for high-end local and international brands, facilitating their seamless entry into the Egyptian market. The project marks the beginning of a series of commercial developments under the M STREET brand, with plans to expand across Egypt and into other Arab countries.
Vision for a Modern Shopping Experience
The launch of M STREET aligns with Namaa EXP’s strategy to develop and manage innovative commercial spaces that integrate modern retail concepts with entertainment elements. This approach aims to cater to the evolving needs of both shoppers and investors.
M STREET Heliopolis is the first step in this ambitious journey, offering a blend of premium shopping, leisure, and social experiences. The brand’s vision is to set a new standard for mall management in Egypt, fostering vibrant, community-focused retail environments.
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