Madinet Masr has signed a strategic partnership with Dino Activations, the exclusive local partner of Disney shows, in collaboration with Feld Entertainment, the global entertainment giant.
This partnership establishes Madinet Masr as the official sponsor for hosting the grand finale of “Disney on Ice” in Egypt, marking the conclusion of a global tour that enchanted over 1.5 million fans. The event, held under the auspices of the Egyptian Ministry of Tourism, aims to deliver an unforgettable experience for audiences of all ages.
A Stage Transformed into Disney Wonderland
From May 21 to May 31, 2025, the covered arena at Cairo International Stadium will be transformed into an enchanting Disney wonderland, hosting spectacular performances filled with dazzling visuals, immersive storytelling, and breathtaking choreography. The show promises to transport audiences into the heart of beloved Disney tales, bringing iconic characters and stories to life on ice.
This year’s production features an extraordinary lineup of over 100 world-class skaters, supported by a team of 150 production specialists working to ensure every detail contributes to a mesmerizing experience. With stunning set designs, cutting-edge special effects, and high-energy performances, Disney on Ice 2025 is set to be one of the biggest entertainment events of the year in Egypt.
Strengthening Egypt’s Position as an Entertainment Hub
The partnership highlights Madinet Masr’s commitment to advancing Egypt’s arts and entertainment sector, aligning with its vision to support innovation, cultural diversity, and family-oriented experiences. By bringing global entertainment events to Egypt, the company aims to position the country as a premier cultural and entertainment hub in the region.
A Celebration of Storytelling and Legacy
Eng. Abdallah Sallam, President and CEO of Madinet Masr, expressed his enthusiasm for sponsoring this major event, stating:
“Our strategic partnership with Dino Activations to sponsor ‘Disney on Ice’ is part of our ambitious vision to offer innovative and enriching experiences in Egypt. We always aim to attract world-class entertainment events that promote cultural diversity and memorable family experiences, ultimately fostering creativity and innovation within Egyptian society.”
He further emphasized the company’s long-term strategy of forming high-impact partnerships, noting:
“This collaboration extends from our previous success with the Cirque du Soleil show ‘OVO.’ At Madinet Masr, we remain committed to driving national economic growth by fostering innovative partnerships and initiatives across diverse sectors.”
Dino Activations’ Vision for World-Class Entertainment
Mohamed Amer, Founder & Chairman of Dino Activations, shared his excitement about bringing Disney on Ice back to Egypt, stating:
“At Dino Activations, our mission is to elevate the entertainment landscape in Egypt by delivering world-class experiences. ‘Disney On Ice’ is not just a show; it’s a magical journey that creates lasting memories for families. We are proud to offer tickets at accessible prices, ensuring that more people can enjoy the enchantment of Disney right here in Egypt.”
He also highlighted the company’s ongoing collaboration with Madinet Masr, which began with the successful Cirque du Soleil show in Egypt, adding:
“Our partnership with Madinet Masr goes beyond entertainment—it’s about positioning Egypt as a regional hub for global spectacles. Following the overwhelming success of Cirque du Soleil, we are thrilled to bring yet another breathtaking show to Egyptian audiences.”
Feld Entertainment Highlights Egypt’s Key Role
Steven Armstrong, Vice President of Feld Entertainment in Europe and the Middle East, emphasized Egypt’s significance as a key stop on the Disney On Ice tour, stating:
“No Middle Eastern tour of Disney on Ice feels complete without a stop in Egypt. The country has one of the most passionate Disney fan bases, making it a perfect host for our grand finale.”
A Must-See Family Event of the Season
With its spectacular performances, stunning visuals, and heartwarming storytelling, Disney On Ice 2025 is set to be the must-see family event of the season—one that will leave audiences spellbound long after the final bow.
