Madinet Masr Invests Over EGP 580 Million in Sarai Development

Madinet Masr, a leading urban community developer in Egypt, has announced the signing of a Memorandum of Understanding (MoU) with ASEC Automation, a subsidiary of Qalaa Holdings. The partnership aims to develop the second phase of infrastructure and road networks for Sarai in New Cairo, spanning 4.2 million square meters, with investments exceeding EGP 580 million. This move aligns with Madinet Masr’s strategic expansion of its land portfolio while emphasizing sustainable development and high-quality infrastructure solutions to meet customers’ aspirations.

Strategic Partnership to Drive Expansion

The MoU was signed by Eng. Abdallah Sallam, President and CEO of Madinet Masr, and Eng. Mohamed Abdel Razek, CEO and Managing Director of ASEC Automation. This agreement underscores Madinet Masr’s commitment to expanding its land portfolio, which now exceeds 12 million square meters, and enhancing its ability to deliver state-of-the-art services through collaboration with top engineering firms.

The second phase of Sarai’s infrastructure will support 14 residential neighborhoods, with the project scheduled for delivery by 2026.

Commitment to Sustainability and Innovation

Commenting on the collaboration, Eng. Abdallah Sallam stated:
“At Madinet Masr, we are committed to building integrated and sustainable urban communities that contribute to the real estate sector and the national economy. This aligns with Egypt’s Vision 2030 for comprehensive urban development. Our focus is on delivering exceptional services through cutting-edge technology and continuous innovation to meet and exceed our customers’ evolving expectations.”

Eng. Mohamed Abdel Razek of ASEC Automation highlighted the significance of the collaboration, saying:
“We are proud to partner with Madinet Masr, one of Egypt’s leading real estate developers, on this flagship project. Our expertise in automation and electrical engineering ensures the delivery of top-quality infrastructure solutions efficiently and precisely. This partnership not only reflects the strength of Madinet Masr’s projects but also aligns with national goals to create jobs and foster sustainable economic growth.”

Sarai: A Landmark Development

Located on the Cairo-Suez Road and Al-Amal Axis, Sarai spans 5.5 million square meters, offering a prime location just 10 minutes from the American University in Cairo, 15 minutes from the Ring Road, and 5 minutes from the New Administrative Capital.

Sarai is a fully integrated urban community offering a variety of residential options, including apartments, S-Villas, and townhouses, surrounded by vast green spaces. The project is designed to provide a tailored living experience, blending modern urban lifestyles with serene suburban living, while adhering to the highest sustainability standards.

A Vision for Economic Growth

Eng. Mohamed Lasheen, Vice President for Projects at Madinet Masr, emphasized the importance of the partnership:
“Our collaboration with ASEC Automation reflects our strategy of working with trusted entities capable of delivering on our vision. This cooperation ensures that Sarai’s infrastructure meets the highest standards of quality and sustainability.”

He added: “Sarai is more than just a residential project; it’s an integrated urban community that combines elegance and luxury to meet the expectations of our customers while delivering exceptional value.”