M.O. Group for Food Industries is taking part in the 9th edition of Food Africa 2024, held from December 3 to 5, 2024, at the Egypt International Exhibition Center in New Cairo. This move aligns with the group’s strategic goal of expanding its international footprint and introducing Egyptian products to new global markets.
Ambitious Expansion into Global Markets
Hamdy Elabrak, Chairman of M.O. Group, highlighted the group’s comprehensive vision to expand into African and Arab markets, as well as the Mercosur region in Latin America. He emphasized the group’s focus on entering the United States and strengthening its presence in the Iraqi market, which has shown significant growth and demand for high-quality food products.
“Our participation in Food Africa is a golden opportunity to showcase our products to a broad spectrum of international buyers. We aim to expand our customer base while establishing strategic partnerships with distributors and global companies to achieve our expansion goals,” Elabrak stated.
M.O. Group’s Success on the Global Stage
Elabrak revealed that M.O. Group has successfully entered more than 40 countries, reflecting the high quality and strength of its products. The group focuses on tailoring its offerings to meet the specific demands of each market, ensuring optimal performance and customer satisfaction.
“We are committed not only to exporting but also to building a strong, sustainable presence in our target markets through strategic partnerships with leading companies and importers,” Elabrak added.
Investment in Production and Innovation
Elabrak announced that the group recently invested EGP 100 million in new production lines, including innovative products such as chocolate and confectionery items, with a special emphasis on children’s products.
“These expansions address the increasing global demand for Egyptian products. By raising the local content of our products to 80%, we enhance their competitiveness while meeting the highest international standards,” he said.
The group’s production capacity has significantly increased, with advanced production lines set to contribute to its global growth strategy.
“Innovation and quality remain the pillars of our global competitiveness,” Elabrak affirmed.
Food Africa 2024: A Gateway to New Opportunities
Food Africa 2024 was inaugurated by Dr. Sherif Farouk, Minister of Supply and Internal Trade, and Engineer Hassan El-Khatib, Minister of Investment and Foreign Trade. This premier trade event features over 1,000 exhibitors from 39 countries and 500 international buyers, offering a unique platform for companies to connect with potential partners and explore growth opportunities.
Organized in collaboration with Concept, Messe Düsseldorf, and the IFP Group, the exhibition also includes three concurrent events:
- Pac Process: Showcasing cutting-edge packaging technologies.
- Fresh Africa: Focusing on exporting agricultural products.
- Dates Africa: Dedicated to the date industry in partnership with the Khalifa International Award for Date Palm and Agricultural Innovation.
Strengthening Presence in African Markets
Elabrak emphasized that the group is leveraging the opportunities provided by the exhibition to strengthen its foothold in African markets, which are among the most promising destinations due to their rising demand for food products.
Enhancing the Competitiveness of Egyptian Products
The group is committed to increasing the added value of Egyptian products through innovation and quality. Elabrak stressed the importance of achieving 80% local content in the group’s offerings, ensuring their relevance and competitiveness in international markets.
A Promising Future
Elabrak concluded by expressing optimism about the group’s growth trajectory, stating that M.O. Group is fully committed to achieving its ambitious vision while positioning itself as a leader in Egypt’s food industry.
“We view Food Africa as a platform for growth and success, driving our continued expansion in global markets,” he said.
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