LG Electronics has unveiled its latest groundbreaking innovation at CES 2025, showcasing its vision to extend the convenience and comfort of artificial intelligence home technologies to mobility spaces. At the heart of this vision is the Lifestyle Solution for Mobility concept, featuring the LG Mobility Experience platform.
This cutting-edge technology seamlessly integrates LG’s artificial intelligence home solutions into vehicles, providing a new level of comfort and convenience for users by bridging the gap between home and mobility spaces.
The Mobility Experience platform expands the concept of home solutions, transforming vehicle interiors into versatile and personalized environments. This innovative platform integrates advanced appliance hardware and artificial intelligence technologies through a modular package system, allowing the vehicle cabin to serve as an extension of the home, a private media lounge, or even a creative workspace.
This revolutionary “Space-as-an-Experience” concept aligns with global trends in the automotive industry, where the focus is shifting from traditional transportation to vehicles as adaptable lifestyle spaces.
Tailored and Customizable Mobility Spaces
The Mobility Experience platform introduces a dual-cabin design with distinct functionalities. The front cabin focuses on driving, while the rear space is fully customizable and adaptable to individual needs.
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It can be divided into multiple functional zones or transformed into unique lifestyle spaces such as a creative studio, business lounge, or relaxation zone. The modular design enables users to equip the rear cabin with various appliances, offering endless possibilities for customization based on personal preferences. LG plans to offer the platform as a subscription service, making it accessible to a wide audience.
Artificial Intelligence Integration for Enhanced Convenience
Powered by LG’s advanced ThinQ ON artificial intelligence solution, the Mobility Experience platform allows users to personalize the conditions inside the vehicle, including lighting, temperature, and multimedia preferences.
Additionally, the system offers lifestyle services such as daily schedule management, information briefings, and integration with external providers for services like food and beverage ordering, laundry, and hotel reservations. These capabilities are designed to enhance convenience and redefine the travel experience.
Experience the Future of Mobility at CES 2025
Visitors to LG’s booth at CES 2025 will have the opportunity to explore the Mobility Experience platform in the “Lifestyle Solution for Mobility” section. This exhibit will highlight the future of mobility through highly customizable space solutions and cutting-edge appliances, showcasing LG’s expertise in creating hybrid living spaces that merge artificial intelligence, home solutions, and automotive technologies.
Lyu Jae-cheol, President of LG Home Appliance Solution Company, commented, “The Mobility Experience platform builds on LG’s expertise in artificial intelligence and appliances to redefine the mobility experience.
By introducing the concept of Space-as-an-Experience, we are paving the way for a future where vehicles become a seamless extension of the home. Aligned with our Zero Labor Home vision, LG remains committed to expanding and enriching customer experiences in all aspects of daily life.”
Attendees of CES 2025, which runs from January 7 to January 10, can experience LG’s latest innovations, including the Mobility Experience platform, at booth number 15004 in the Las Vegas Convention Center.
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