LG Egypt has announced the renewal of its partnership with the Misr El Kheir Foundation by signing a new memorandum of understanding for 2025. This marks the third consecutive year of collaboration under the slogan “Life’s Good – Better Homes,” with a shared goal of improving living conditions and supporting underprivileged families across Egypt.
Highlights of Previous Achievements
Over the past years, the partnership has delivered tangible results, including:
Food Distribution: Delivering over 1,000 essential food boxes to vulnerable families during Ramadan.
Support for Care Centers: Donating state-of-the-art televisions and washing machines to orphanages and elderly care homes.
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Educational Contributions: Supplying smart screens to community schools in Fayoum and Upper Egypt to enhance learning environments.
Commitment to Ongoing Support
With the new agreement, LG Egypt reaffirmed its dedication to enhancing the lives of underprivileged families. This includes providing advanced household appliances to improve living standards and offering free maintenance for products donated over the last two years, ensuring long-term functionality.
Statements from Leaders
Billy Kim, Managing Director of LG Egypt, expressed pride in the initiative, stating,
“The ‘Life’s Good’ initiative reflects our vision to support the most deserving communities. Our partnership with Misr El Kheir sets an example of how collaboration can enhance quality of life.”
Eng. Amal Mobbada, Chief Fundraising Officer at Misr El Kheir Foundation, added,
“This partnership has significantly impacted beneficiaries through LG’s contributions across various initiatives. We value LG Egypt’s continued support and believe in the importance of private sector collaboration to make a real difference.”
Towards a Brighter Future
The new memorandum underscores the shared commitment of LG Egypt and Misr El Kheir to fostering sustainable community support and social responsibility, ensuring a better future for those in need.
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