El Batal for Investment announced today the official launch of Rock Developments, a new entity consolidating all the group’s real estate projects in Egypt, Canada, and Saudi Arabia. The company starts with a capital of 6 billion EGP and a total investment value reaching 10 billion EGP.
The announcement was celebrated during a grand event at Le Lac Du Caire Island, attended by the company’s leadership, journalists, media representatives, and renowned artists. This historic venue served as a symbol of the birth of an independent real estate powerhouse, inspired by its roots in El Batal for Investment and poised for future expansions.
Strategic expansion locally and globally
Engineer Emad Doss, the founder of El Batal for Investment and Rock Developments, emphasized that this launch is part of a strategic plan for expansion. He revealed that Rock Developments has consolidated all real estate projects under the “Rock” brand, which includes residential and commercial ventures across East and West Cairo and beyond.
Prominent projects under the Rock brand include:
- Rock Elite in New Heliopolis.
- Rock Yard in Sheraton.
- Rock Eden in 6th of October City.
- Rock Capital in the New Administrative Capital.
- Rock Vera and Rock Gold Mall in Fifth Settlement.
- Rock Ville in Obour City.
“Rock”: A symbol of resilience and modernity
Doss highlighted that Rock Developments began its journey in 2016, with the vision of creating projects that blend heritage and modernity. The name “Rock” symbolizes strength, stability, and endurance, which form the cornerstone of the company’s philosophy in delivering exceptional value to its clients.
Currently, Rock Developments manages 10 residential and commercial projects, housing approximately 7,000 families, with a goal to increase this number to 10,000 families in the near future.
Diversification in investment fields
In addition to real estate, El Batal for Investment is expanding its scope to include hospitality and healthcare services, leveraging its 45+ years of experience in Egypt and abroad. The company was among the first Egyptian firms to venture internationally, notably in Canada, where it has successfully executed a range of innovative projects.
Upcoming projects in 2025
Rock Developments has ambitious plans for 2025, with investments worth 10 billion EGP. New projects will include:
- Rock Residence, a commercial and hospitality development on Al-Amal Axis in the New Administrative Capital.
- A commercial project on Bin Zayed Axis.
- Development of two additional land plots in the New Capital.
- Other projects to be announced soon.
These developments align with the company’s strategy to strengthen its footprint in local and international markets, ensuring sustainable growth.
Impact on the real estate sector
The launch of Rock Developments marks a significant milestone in the Egyptian real estate landscape. By focusing on innovation, quality, and client satisfaction, the company aims to:
- Contribute to urban development.
- Create new job opportunities.
- Enhance the competitiveness of the Egyptian real estate market.
A star-studded celebration
The launch event was graced by the presence of numerous celebrities, including:
- The actress Sawsan Badr.
- Media personality Ramy Radwan.
- Artists Khaled Selim, Hedy Karam, Liqaa Al-Khamisi, and others.
The event, hosted by the actress Bushra, showcased the company’s commitment to innovation and excellence in all aspects of its business.
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