Kenzz, Egypt’s leading mass-market e-commerce platform, has announced a strategic partnership with WaffarX, the region’s pioneering cashback rewards provider. This collaboration aims to redefine the online shopping experience for Egyptian consumers by introducing seamless cashback rewards while promoting more accessible and affordable shopping.
With this partnership, Kenzz has set an ambitious target of EGP 500 million in total sales through WaffarX by 2026, signaling a bold move toward transforming Egypt’s e-commerce landscape.
Ahmed Atef, Co-Founder and CEO of Kenzz, expressed his excitement about the partnership, saying:
“By partnering with WaffarX, we’re not only enhancing our customer experience with seamless cashback rewards, but we’re also taking a bold step toward redefining digital commerce in Egypt.
By tapping into WaffarX’s extensive cashback-driven user base, Kenzz creates additional value for its customers. The alliance is a clear testament to Kenzz’s vision, driving operational efficiency and customer loyalty through innovative, customer-centric solutions.”
A New Era for Cashback Rewards
Since its inception in 2022, Kenzz has become synonymous with affordability, trust, and reliability, offering consumers access to a wide array of products. With 19 product categories and 60 sub-categories, the platform continues to cater to the needs of underserved markets across Egypt.
Through this partnership, WaffarX users will enjoy varying cashback percentages on all purchases made via the platform with no minimum spend or maximum cashback limit. To celebrate the launch, customers can earn double cashback during the first month, receiving up to 15% cashback on their Kenzz purchases through WaffarX.
Empowering Egyptian Shoppers with Real Savings
WaffarX, founded in 2018, has positioned itself as the region’s leading cashback rewards platform, offering consumers an easy way to save money while shopping.
The company has disbursed over EGP 100 million in cashback by 2024, reinforcing its commitment to delivering genuine savings to everyday shoppers.
Ezz Fayek, CEO of WaffarX, highlighted the importance of the collaboration:
“This collaboration with Kenzz strengthens our commitment to empowering everyday shoppers with real savings. We’re excited to offer exclusive cashback rewards that deliver tangible value while deepening our connection with the vibrant Egyptian market.”
Innovation Meets Customer-Centric Solutions
The Kenzz-WaffarX partnership represents more than just cashback rewards; it signifies a broader mission to modernize Egypt’s digital commerce. By integrating advanced technology with a consumer-first approach, both companies aim to:
Expand access to essential goods with affordable pricing
Increase customer engagement through rewarding shopping experiences.
Foster trust and loyalty within Egypt’s growing e-commerce community.
The partnership will leverage Kenzz’s rapidly growing customer base, which has already surpassed 3 million app downloads across Egypt, including regions beyond Cairo and Giza.
Conclusion:
By joining forces, Kenzz and WaffarX are set to revolutionize the online shopping landscape in Egypt. Their commitment to innovation, affordability, and customer satisfaction promises to deliver unprecedented value to Egyptian consumers, while driving growth in Egypt’s dynamic e-commerce sector.
With targeted sales of EGP 500 million by 2026, the collaboration is positioned to become a milestone for Egypt’s digital economy, ensuring shoppers enjoy more savings, better deals, and a seamless shopping journey.
About Kenzz:
Kenzz is a leading Egypt-based e-commerce platform launched in 2022, with a mission to make online shopping more accessible, affordable, and inclusive for underserved markets. Backed by top global and regional venture capital firms, Kenzz provides a seamless shopping experience with a diverse range of products across 19 categories.
With over 3 million app downloads, the company is reshaping the Egyptian e-commerce landscape by blending traditional retail trust with the convenience of digital commerce.
About WaffarX:
WaffarX, founded in 2018 by Ezz Fayek (CEO), Mahmoud Montasser (COO), and Ahmed Kamal (CTO), is a leading cashback rewards platform in the MENA region. The company partners with businesses to help them acquire and retain loyal customers by offering exclusive cashback rewards, discounts, and special deals. Backed by Lobby Capital (USA) and A15 (MENA), WaffarX has distributed over EGP 100 million in cashback to date. For more information, visit www.waffarx.com/app.
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