Juhayna Food Industries announced the launch of a new range of healthy products in the Egyptian market as part of its ongoing strategy to innovate and provide diverse healthy options for consumers. This launch includes distinctive products such as chocolate mix with 30% less sugar, new flavors of Greek yogurt, and two new juice flavors: “Pina Colada” and “Mon Cherry.” This expansion aims to meet the needs of Egyptian consumers who are moving towards healthier choices while maintaining the unique taste they are accustomed to from Juhayna.
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Developing New Healthy Products
This step by Juhayna is part of a global trend to reduce sugar in foods and beverages. A global study conducted this year showed that 68% of parents worldwide are working to reduce their children’s sugar intake, reflecting a growing shift towards healthier options. Additionally, a recent local study indicated that 64% of Egyptian consumers prefer healthier foods. Therefore, Juhayna introduced a chocolate mix with 30% less sugar, while maintaining the same distinctive flavor of its products. This initiative helps consumers who wish to reduce their sugar intake while enjoying the taste.
Juhayna relies on “UHT” advanced sterilization technologies in manufacturing these products, ensuring their quality without the need for preservatives, which strengthens the company’s reputation for providing healthy, high-quality products.
Launching New Greek Yogurt Flavors
Continuing its innovation and diversification approach, Juhayna has launched three new flavors of Greek yogurt: pineapple, oats and flax seeds, and acai. These products offer a unique blend of flavors that cater to the diverse tastes of Egyptian consumers. Additionally, they are high in protein, with the new flavored Greek yogurt containing 12 grams of protein, and the plain Greek yogurt containing 15 grams of protein, the highest amount available in the Egyptian market.
This focus on high protein content reinforces Greek yogurt as the ideal choice not only for the general public but also for athletes and those following healthy dietary plans. These new flavors are part of the company’s strategy to offer products that combine high nutritional value with delicious taste.
Responding to Customer Requests with New Juice Flavors
In addition to the chocolate and yogurt products, Juhayna has reintroduced two new juice flavors in response to customer requests: “Pina Colada” and “Mon Cherry.” This step aligns with the company’s commitment to providing a variety of unique products that satisfy the diverse tastes of Egyptian consumers.
This development reflects Juhayna’s ability to quickly respond to market trends and consumer needs, further solidifying its position as a leader in the Egyptian food industry. This expansion is part of the company’s plan to enhance innovation and develop new products that align with the increasing demands of the local market.
A Long-term Commitment to Innovation and Social Responsibility
For her part, Bassant Fouad, Director of External Relations at Juhayna, emphasized that the launch of these new products reflects the company’s commitment to innovation and providing healthy products that meet consumer needs. Fouad explained that this move is part of Juhayna’s corporate social responsibility strategy, which has long focused on delivering high-quality products that contribute to a healthy lifestyle.
Fouad added that innovation is not only about developing new products but also about providing solutions that meet the various needs of consumers. “We believe in the importance of offering products that help consumers adopt a healthy lifestyle, which is an essential part of our mission as a leading company in the Egyptian market,” Fouad said.
Juhayna: Leadership in the Local and Global Markets
Juhayna Food Industries is one of the leading companies in the Egyptian market, offering more than 200 high-quality products. The company efficiently distributes its products through a vast network consisting of 38 distribution centers, serving more than 136,000 retail outlets across Egypt. Juhayna also exports its products to more than 62 international markets, with plans to expand into new markets.
The company’s success is based on its commitment to quality and innovation, with continuous investment in developing products that meet the changing needs of consumers. The launch of the new products is part of Juhayna’s strategy to enhance its position as a company that offers healthy products in line with global trends towards healthier nutrition.
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