El Soadaa Investment and Agricultural Development Company is gearing up to enter the export market for the first time in a strategic move aimed at expanding its operations regionally and internationally.
These preparations come alongside the establishment of a new factory dedicated to producing medicinal and aromatic plants, which will enhance the company’s production capacity and open new opportunities for expansion into global markets. The company has increased its production capacity to 5 tons per day.
Boosting Production Capacity and Diversifying Crops
Mustafa Mohamed, the Manager of El Soadaa Investment and Agricultural Development’s factory, revealed that the company has enhanced its readiness for export and is expanding its product range to include a variety of medicinal and aromatic plants such as oregano, marjoram, thyme, anise, fennel, basil, chamomile, and pepper.
In an interview with AlMolakhas Alaktesady website, he mentioned that this step is part of the company’s strategy to meet the growing global demand for organic products, which have become highly popular in international markets.
El Soadaa Investment
Mohamed also pointed out that the company plans to start exporting in the coming year, with a special focus on European markets, particularly Germany.
He added, “The company plans to gradually expand into markets such as Japan and the United States and is working to enhance its readiness by increasing production capacity, expanding its product portfolio, and obtaining the necessary quality certifications for global exports.”
Expanding into Export Markets and Competing Globally
Mohamed explained that the global demand for medicinal and aromatic plants, especially organic ones, has driven the company to take serious steps toward expanding its export operations.
He emphasized that the high quality of Egyptian products and their competitive edge in international markets are key drivers behind this strategy.
The company is making substantial efforts to improve the quality of its products in line with global quality standards, including obtaining the necessary certifications for export.
He further noted that expanding into European markets will be a first step toward global expansion, as Europe is a strategic market targeted by the company. Afterward, the company plans to target larger markets like the United States and Japan, which are witnessing increasing demand for organic products.
Promoting Organic Farming and Expanding Cultivation Areas
On his part, Ahmed Al-Banna, Quality Manager at El Soadaa Investment and Agricultural Development (ESAD), confirmed that the company began cultivating medicinal and aromatic plants in 2022 and has achieved great success in growing a variety of organic varieties.
He stated that the company started by growing chamomile, then expanded to include local mint, peppermint, and basil. Al-Banna also confirmed the company’s plans to further diversify its production by adding new varieties to its portfolio, such as marjoram, oregano, and thyme.
He highlighted that the company aims to reach 5,000 acres of land planted with medicinal and aromatic plants in the near future and is currently expanding chamomile cultivation to 700 acres. Additionally, there are plans to expand cultivation to include more organic varieties in line with the needs of global markets.
A Well-Calculated Expansion Plan to Maintain Competitive Advantage
Al-Banna explained that the company has well-calculated plans for expanding cultivation according to the global demand for its products, with these plans aimed at maintaining the competitive advantage of the virgin lands owned by the company, while ensuring sustainable production.
He mentioned that the company continuously evaluates the needs of international markets to ensure that customer demand is met efficiently and effectively.
Although the company has not yet started direct exports, it is considered one of the main suppliers for exporters of organic medicinal and aromatic plants from Egypt. This position reflects the company’s readiness to enter the export stage forcefully, enhancing its competitive edge in the global market.
Enhancing Product Quality Through a New Factory
Al-Banna revealed that the company currently owns an initial sorting station, which helps raise the purity level of its products to over 80%. With the establishment of the new factory, this purity level will increase to the highest standards.
The new facility will also enhance the company’s ability to carry out processes such as packaging, preparation, sorting, and color inspection of products.
He emphasized that these improvements will ensure the delivery of high-quality products that comply with international market standards, enabling the company to compete effectively in global markets.
Investing in Solar Energy for Sustainability
El Soadaa Investment is committed to enhancing its environmental sustainability through solar energy investments.
The company has contracted to install three solar power stations with investments totaling 10 million EGP, generating approximately 650 kW of energy.
This investment will contribute to meeting around 40% of the company’s electricity needs, helping reduce operational costs and improving production efficiency.
Expanding at International Trade Shows to Boost Global Presence
El Soadaa participated in the third edition of the Medicinal and Aromatic Plants Festival, held in Fayoum on September 30 and October 1, 2024.
This participation is a strategic step to strengthen the company’s international presence, allowing it to stay updated on the latest trends in the medicinal and aromatic plant sector, connect with new clients, and showcase its products at international trade fairs.
Partnerships with Local Farmers for Sustainable Development
El Soadaa continues to work closely with local farmers, contributing to improved productivity and crop quality.
This partnership is a key element of the company’s strategy to achieve sustainable development and strengthen its export expansion by fostering fruitful collaborations with the local community.
A Bright Future for El Soadaa
El Soadaa Investment continues its expansion strategies in a well-planned manner, focusing on enhancing production capacity, diversifying its product portfolio, and entering new markets.
With a strong emphasis on quality and innovation, the company aims to strengthen its position as one of the key players in the organic medicinal and aromatic plant market, both locally and globally.
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