The Egyptian Swiss Group for Pasta, Milling, and Concentrates is participating in the 9th edition of Food Africa 2024, taking place from December 3 to 5, 2024, at the Egypt International Exhibition Center in New Cairo. The event features over 1,000 exhibitors from local and international markets, highlighting its significance in the food industry.
The exhibition was inaugurated by Dr. Sherif Farouk, Minister of Supply and Internal Trade, and Eng. Hassan El-Khatib, Minister of Investment and Foreign Trade, alongside a distinguished presence of representatives from leading local and global companies.
Exhibitions: A Platform for Growth
Eng. Ahmed El-Sebai, General Manager of Egyptian Swiss Group, emphasized the importance of the company’s regular participation in Food Africa. He described it as a strategic platform for expanding into African and Arab markets.
“Food Africa has established itself as a global destination for food producers and exporters, providing unparalleled opportunities to expand our customer base, secure deals, and strengthen relationships with existing clients,” El-Sebai stated.
The group views the exhibition as a gateway to international markets, enabling companies to navigate economic challenges and seize growth opportunities.
Strategic Expansion Plans in Africa and the Americas
Focus on African Markets
The group plans to penetrate West African markets, leveraging the region’s high demand for food products.
Targeting the Americas
In addition to Africa, the company is eyeing entry into North and South American markets, recognizing their strategic importance for global trade.
Boosting Production Capacity
To support its expansion goals, Egyptian Swiss Group is:
- Adding a flour production line with a daily capacity of 400 tons.
- Installing a spaghetti production line capable of producing 4 tons per hour.
These investments are key to scaling up the group’s operational capacity and meeting international market demands.
About Egyptian Swiss Group
From Humble Beginnings to Market Leadership
- Founded in 1995, the company started by trading flour following market deregulation.
- It expanded by establishing flour mills in Assiut and Borg El Arab to supply the local market.
Diversified Product Portfolio
- In 2005, the group launched a pasta factory in 10th of Ramadan City with a monthly production capacity of 7,500 tons.
- It also set up a tomato paste factory with a capacity of 3,500 tons per month.
Current Operations
Today, the company operates a large-scale mill with 1,500 tons daily capacity, along with wheat storage silos accommodating 50,000 tons.
Food Africa 2024: A Global Gathering
Food Africa 2024 continues to grow as a hub for the global food industry. This year, exhibitors from 39 countries, including Iraq, Saudi Arabia, Germany, Brazil, Russia, China, and the United States, are participating. Turkey, as the guest of honor, underscores the event’s international appeal.
Why Food Africa Matters
- Global Exposure: A premier platform for showcasing products and connecting with international buyers.
- Diverse Participation: With exhibitors from various countries, the event reflects the dynamism of the global food industry.
- Opportunities for Expansion: Companies leverage the exhibition to explore partnerships and enter new markets.
Supporting Egypt’s Food Industry
The Egyptian Swiss Group’s participation in Food Africa 2024 aligns with its vision to support Egypt’s economy by:
- Boosting Exports: Expanding into Africa and the Americas to increase export revenues.
- Creating Jobs: Scaling production capacity to provide more employment opportunities.
- Strengthening the Food Supply Chain: Enhancing local production to meet growing demand.
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