Egyptian Developers has announced the launch of its latest project, Attracta, in El Shorouk City as part of its ambitious plan to expand its investment portfolio to EGP 20bn within five years.
This initiative aligns with the company’s strategy to seize top investment opportunities and provide high-value real estate offerings to its clients.
The project was officially unveiled during a grand press conference attended by journalists and media professionals.
Prime Location to Maximize Investment Value
Abdel Rahman Abu Zeid, Founder and Chairperson of Egyptian Developers, emphasized that Attracta is strategically situated in a prime area of El Shorouk City.
The development is located on Gamal Abdel Nasser Axis and the Eastern Front Road at the third entrance of the city, directly opposite Al-Farouq Mosque. It also benefits from an exceptional position at the intersection of three main streets, providing easy access to key destinations:
- 5 minutes from the LRT station
- 3 minutes from the Suez Road
- 1 minute from the Ismailia Desert Road
- A short drive from Madinaty and the New Administrative Capital
A Mixed-Use Development Offering Diverse Spaces
The Attracta project spans 13,000 sqm with a ground floor and four additional levels, designed as a fully integrated commercial, administrative, medical, and recreational mall.
The company aims to provide a model project that caters to diverse client needs. The development offers unit spaces ranging from 30 sqm to 600 sqm, ensuring flexibility for various business types.
Construction Timeline and Delivery Plan
Egyptian Developers plans to commence construction within three months of client occupancy, with project completion and unit handover scheduled within three years.
To ensure quality execution, the company has partnered with leading industry players, reinforcing its commitment to delivering a top-tier development.
Strategic Partnerships for Excellence
Dr. Makhlouf Abd Rabo, CEO of Egyptian Developers, highlighted key collaborations for the Attracta project. The company has teamed up with:
- InComercial for project management and operations
- MH Architects for engineering consultancy
- Maap for electromechanical design consultancy
- Setra for full electromechanical implementation
These partnerships ensure that Attracta is developed with the highest standards of architecture, engineering, and operational efficiency.
Ongoing Projects and Expansion Plans
While launching Attracta, Egyptian Developers is also accelerating its ongoing projects. The company has reported significant progress in its flagship developments:
- Jaya Business Complex: Over 80% of the units sold, with rapid construction progress.
- Jaya East Mall El Shorouk: 90% completion rate, finishing works in progress, and 80% of units sold.
- Jaya Mark Mall El Shorouk: Over 60% of the second phase of Jaya East has been sold.
The company is also planning a significant investment of EGP 1bn in construction for 2024, with all projects being self-financed. Expansion into new markets, including the North Coast and Ain Sokhna, is part of its diversification strategy.
Targeting EGP 3bn in Sales for 2024
Egyptian Developers is targeting EGP 3bn in sales for the year, leveraging new project launches and additional phases in existing developments.
The company bases its product offerings on comprehensive market research to ensure maximum client satisfaction and sales performance.
Optimized Management and Operations
Mohamed Mohy, Founder of InComercial, stated that his company will manage and operate Attracta, ensuring optimal functionality.
He emphasized the importance of a flexible architectural layout that minimizes operational issues and enhances the overall experience for tenants and visitors.
Architectural Excellence and Engineering Innovations
Dr. Mohamed Hendawi, Chairman of MH Architects, expressed his enthusiasm for working with Egyptian Developers. He emphasized the shared vision for innovation, precision, and quality in real estate projects. Hendawi highlighted that his company delivers comprehensive engineering consultations to ensure excellence in design and execution.
Ahmed Farouk, CEO of Maap, elaborated on the electromechanical design consultancy, ensuring that Attracta aligns with the latest global standards. His team focuses on energy-efficient and sustainable solutions that enhance long-term project viability.
Advanced Technological Solutions for Optimal Performance
Mohamed Shoukry, Technical President and Founder of Setra, confirmed that his company is handling the complete electromechanical implementation for Attracta.
Leveraging state-of-the-art global technologies, Setra aims to deliver an energy-efficient and sustainable operation for the project, building on its extensive experience in UAE and Saudi Arabian mega-projects.
