Egypt Gulf has launched its first promotional event for the upcoming Future Real Estate Expo in Riyadh, Saudi Arabia, scheduled for December. The event, held in the presence of Egyptian Consul Ambassador Ahmed Esmat Abdul Meguid, marks the beginning of a comprehensive campaign targeting over 8,000 visitors, including Egyptians residing in Saudi Arabia, Saudi clients, and other nationalities.
Showcasing Egyptian Real Estate Opportunities
The Future Real Estate Expo aims to support Egypt’s national strategy of exporting its real estate, bringing together a selection of Egypt’s prominent property developers with distinguished projects tailored for an international audience. Egypt Gulf Chairman Sameh Ahmed emphasized the significance of the expo in expanding Egypt’s reach within the Saudi real estate market, as well as generating interest among Gulf clients and expatriates.
Strategic Timing in Saudi Arabia’s Peak Season
According to Ahmed, December was strategically chosen to host the expo as it coincides with the peak sales season in Saudi Arabia, following the holiday season and the return of expatriates to the workforce. Egypt Gulf conducted extensive research to optimize timing, ensuring effective engagement with the target audience.
A Comprehensive Marketing Strategy for Maximum Impact
Egypt Gulf has rolled out a multifaceted marketing campaign, blending traditional advertising channels with modern digital platforms. The campaign will encompass social media promotions, influencer partnerships, outdoor advertising, digital billboards, and displays in Riyadh’s main streets and shopping malls, maximizing the expo’s visibility and appeal.
Record Sales Achieved in Previous Editions
Reflecting on past successes, Ahmed highlighted that the previous two editions of the expo generated sales of up to EGP 2 billion, showcasing Egypt Gulf’s insight into the real estate needs of its target clientele. He expressed confidence that the upcoming edition would replicate and potentially exceed these results, benefiting the participating companies.
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