Deluxe Investments celebrates five years of success and leadership in exporting frozen vegetables and fruits to over 25 countries.
Founded by engineer Mohamed El-Nashar in 2019, the company quickly became a market leader, driven by El-Nashar’s vision to leave a lasting mark in the field.
Beginnings of Deluxe Investments
From its inception, Deluxe focused on delivering high-quality frozen produce. Its emphasis on quality set it apart in global markets, allowing it to export to countries like Canada, Brazil, the U.S., and the Gulf region, with a special focus on the European market, where the highest standards are required.
Expansion and International Participation
In 2024, Deluxe took a significant step by participating in the “Gulfood” exhibition in Dubai, the largest food exhibition in the Arab world. This marked the company’s entry into the Gulf markets, including the UAE, while reinforcing its presence in Africa by exporting to Tunisia and Libya, with plans to expand further across the continent. Deluxe consistently participates in international trade fairs, aiming to grow its customer base and global footprint.
Strict Commitment to Quality and Innovation
Deluxe’s hallmark is its strict adherence to international quality standards. The company has obtained certifications such as HACCP and ISO, making it a trusted partner for international clients. Its commitment to quality extends across all production phases, from packaging to delivery, ensuring that products reach markets in optimal condition.
Human Relationships and Customer Loyalty
Deluxe’s success is deeply rooted in the strong relationships it builds with its clients. Loyal customers play a significant role in attracting new ones, reflecting the trust placed in the company’s product quality and reputation. Customer loyalty is a cornerstone of Deluxe’s sustainable international expansion.
Future Plans
Deluxe aims to continue its expansion into new markets, with a particular focus on the Gulf and Africa. The company is also investing in increasing its production capacity to meet rising demand and developing innovative product lines that align with modern health trends.
