Beltone Venture Capital has announced a strategic equity investment in LNKO, a pioneering omni-channel direct-to-consumer (D2C) eyewear startup. This partnership is a key component of Beltone’s broader strategy to expand its footprint across Africa’s dynamic markets.
LNKO’s Rapid Rise in the Eyewear Industry
In just four years, LNKO has emerged as a market leader, offering fashionable and affordable eyewear through a fully digitalized supply chain. With over 100,000 customers, 10 retail locations in Morocco, and a strong online presence in 24 countries, LNKO continues to reshape the eyewear industry by making stylish eyewear accessible to a wider audience.
Shared Vision for Growth and Community Empowerment
Ali Mokhtar, CEO of Beltone Venture Capital, emphasized the significance of this investment: “This partnership with LNKO is a pivotal step in our African growth strategy. LNKO’s innovative approach and commitment to empowering communities align with our mission to support transformative, high-potential businesses across the region.”
LNKO’s Ambitions for the Future
Maha Bennani, Founder and CEO of LNKO, expressed her excitement about the partnership: “We’re thrilled to have Beltone Venture Capital on board as we enter the next phase of our growth in Africa. Their proven success with D2C startups gives us confidence that together, we’ll accelerate our mission of making premium, stylish eyewear accessible to more people across the continent.”
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